Revitalising Community Spirits: The Hub Sports Bar at Club Mudgee

 

Project Overview

Club Mudgee has long been a cornerstone of community and hospitality, delighting locals and tourists alike for over 70 years. The latest addition to this venerable institution is the Hub Sports Bar, developed in collaboration with Tully Herd Consulting. This new venture has revitalized a historic section of the club, transforming a former bingo hall and main bar into a vibrant sports and community hub.

Design and Implementation

The renovation of the Hub Sports Bar was not just a physical transformation but also a revival of a space with historical significance to Club Mudgee. The space, which had previously served as the club's main bar 45 years ago, now features:

  • A dedicated area for pool, snooker, and darts.

  • A large screen for sports viewing, enhancing the game day experience.

  • An adjacent beer garden and renovated gaming room, which enrich the social atmosphere.

The design cleverly incorporates the building's original elements, such as high ceilings and natural woodwork, adding modern touches like enhanced natural lighting and contemporary seating arrangements.

Strategic Growth and Community Focus

The redevelopment was strategically planned to boost membership and engage directly with the community’s core interests. Key strategies included:

  • Conducting extensive market research to understand both current and potential members' preferences.

  • Engaging with local sports groups and community events to ensure the club serves as a true community hub.

This focus has paid dividends, with a significant uptick in club membership following the opening of the sports bar—even before the rest of the venue was completed.

Enhancing the Member Experience

At the heart of the Hub Sports Bar is an emphasis on experience, offering more than just food and drink:

  • The venue serves as a gathering place for local sports teams, particularly the local football club, which regularly convenes at the bar post-games.

  • A diverse menu caters to the new demographics drawn by the sports bar, featuring popular local dishes and craft beers brewed in-house.

  • The club sources its ingredients from local suppliers, supporting the local economy and ensuring freshness.

Results and Impact

The introduction of the Hub Sports Bar has transformed Club Mudgee into a destination that not only honors its heritage but also meets the contemporary needs of its community. It has successfully broadened its appeal, attracting a younger demographic while maintaining its loyal base. The project underscores the importance of adaptive reuse in venue management, demonstrating how thoughtful renovations can breathe new life into traditional spaces.

This case study exemplifies how strategic planning and a deep understanding of community needs can lead to a successful revitalisation of a historic club, reinforcing its role as a central hub in the town of Mudgee.